My dog tried to bite me. I liked the dog, so I kicked him lovingly in the jaw. He understood that argument.
My grocer tried to cheat me. I liked the grocer; I did not kick him in the jaw, but I told him lovingly that I would not deal with him again. He understood that argument.
My baby tried to slap me. I liked the baby, but I did not kick her in the jaw or even cease to play with her. I kissed her lovingly on her cheek. She understood that argument.